Social media nominations have exploded in 2014. January was dogged by #NEKnominate; the ridiculous pint-guzzling game (‘neck’ a drink and ‘nominate’ a friend to do the same) which, within two weeks, plagued all public forums and quickly escalated from drinking beer to ingesting lethal concoctions of spirits –claiming the lives of five.
In February, a group of South Africans replaced the dangerous trend with the #RAKnomination; where you showed a stranger a ‘random act of kindness’. From baking cookies for the elderly to paying for someone’s supermarket shop, RAKS soon peppered Twitter feeds and Facebook threads. But they too, as of last week, have been replaced.
The end of March has brought with it a new social media sensation – the #nomakeupselfie (a picture of oneself wearing no make-up and then texting BEAT to 70007 to donate £3 to Cancer Research UK – then nominating someone else to do the same). ‘Finally using a social media trend to make a real difference’, I thought as my newsfeed brimmed with bare faces. Good on them. Well done.
But then I was nominated.
Now, a quick snap sans make-up sounds easy enough. Scrub off the slap and take the selfie. Simple. I thought the same… until I removed my face paint, looked in the mirror and then back at the picture of the girl who had nominated me. She had no make-up on and looked absolutely stunning. Yes, yes, I know, the whole point is to raise money for people suffering from a hideous and cruel disease, it’s not about looking good. But, as I scrolled through my Facebook feed, I realised it wasn’t just her that looked like they’d walked off the catwalk. These weren’t #nomakeupselfie [s], these were #seehowgoodilookwithoutanymakeuponselfies.
Bright-eyed, long-lashed, flawlessly-skinned – was this really what my friendship group look liked naturally? I took my first selfie, yuck. Another, cripes. One more, my goodness it was grim. Before I knew it, I had racked up 23. Not one of which would I have shown a friend, let alone shared on a public forum. Was I really so much rougher than my peers?
I thought about it long and hard…but then started to notice some similarities between these glossy pics of my friends. Trends within the trend. An hour and lots of research later, I’d created the perfect guide. So if you’re, like I was, scared of the #nomakeupselfie – do not fear! With these tricks, you’ll be sorted: